Branding 58 awesome packaging designs 58 awesome packaging designs With so many products out there, packaging design is as important as ever. Take a look at these examples of packaging design to witness the best work on offer. Packaging is something we're bombarded with on a daily basis. So creating an eye-catching packaging design that can be reproduced for years is a real challenge, especially with trends in industrial design now demanding biodegradable or renewable packaging. Now more than ever, packaging design matters. The designs below show the direction in which many different industries are focusing their packaging design for years to come. packaging design has very different packaging compared to its competitors is a collaboration between brewer, and chef , and the beers have been specially designed to be enjoyed with food. Keith Shore of is the man behind the label design, which, while being bold, distinctive and undeniably different, still remains very minimal and tells you only what you need to know. packaging design Love Pantone? You'll love these colour-packed tubs! Anagrama came up with a great solution to the problem of presenting the customer with the product's wide range of sizes and capacity characteristics. They kept it clear and straightforward, using an eye-catching Pantone-style colour scheme. They explain, "we developed a packaging system that would categorise the containers in a practical manner. Each product's capacity specifications come first in the design's hierarchy, and the distinctive colours come second." packaging design Sushi has never looked so good with this packaging Kinetic Singapore has produced some perfect packaging for new sushi store Maki-San utilising fun, food-inspired repeat surface patterns. Creative director Pann Lim ran the project, along with art directors Esther Goh, Astri Nursalim, Gian Jonathan, Jack Tan and Pann Lim, copywriter Eugene Tan and Joseph Davies and programmers Noel Chan and Tori Kuncoro. packaging design We love the bird placed atop the 'a' of this packaging Kallo are an organic foods company offering healthy food that also tastes great. Design and marketing company Big Fish have redesigned Kallo’s functional packaging with these new designs full of illustrations, poetry and love. With a stylish choice of calming colours, the new packaging gives a handmade feel to the products by using traditional techniques such as lino printing. One touch we particularly love is the redesign of Kallo’s logo with the addition of a bird perched atop the letter 'a' to give a more personal feel. packaging designs A new look for an old-school sweet Liquorice Allsorts had a mini facelift from Bond Creative Agency for Cloetta - a leading confectionary company in the Nordic region. "The packaging bought the distinctive shapes and colours of the liquorice into the forefront of the design," they explain. "The result was a bold and playful packaging design that allows consumers to easily identify the different varieties." We think this redesign is the kind of packaging that sweet lovers will lap up. packaging designs New York based design duo Sagmeister & Walsh are known for their inventive approach to creativity. They recently created a series of typography films to accompany their travelling exhibition 'The Happy Show' but it's not the films themselves that have caught our eye. Here, art director and designer Santiago Carrasquilla, designers Christian Widlic, Esther Li, and Thorbjørn Gudnason have collaborated with Sagmeister & Walsh to produce some futuristic and almost alien-like packaging to accompany the films. packaging designs A sweet packaging style for these caramels Copenhagen design studio Bessermachen created this frankly beautiful branding and packaging design to reflect the handmade aesthetic of the caramel producing Karamelleriet. Creating an entirely new visual identity that contains everything from the logo to packaging to display and flyers, Karamelleriet has achieved an expression that is the caramel production worthy. packaging designs Are you man enough for this packaging design? This design comes from New York's RoAndCo Studio - aimed specifically at men. Based on a new theme each quarter, SVBSCRIPTION packages include items geared towards individuals who have an appreciation for design, culture and quality. RoAndCo explain, "For their debut parcel, SVBSCRIPTION asked for packaging that would be beautiful, practical and iconic. We packaged the items in natural wooden crates, nailed them shut and wrapped them in brown kraft paper for shipping. packaging design Packaging Design: This vodka brand gets down to the bare bones of packaging German designer Johannes Schulz created this inspirational packaging for Spine Vodka. "It was a private project I started after my graduation of an international communication design school in Hamburg, Germany," he explains. "Spine is a high quality product just like the design, reduced and simple with a consciously 'twist' in his message and a memorable name fitting to the project." Integrated the spine with the ribcage to communicate a product with a 'backbone', the uniqe 3D design approach sets it aside from its 2D counterparts. "The transparent glass material stands for a product that don't has to hide something," Schulz concludes. packaging design Packaging Design: A new, innovative way quench your thirst Environmental concerns mean that packaging design is increasingly moving away from plastic - and there can be no better illustration of this trend than Vivid Water's 'Water in a Box' range. It's the UK's first Tetra Pak carton-packaged water product and while this means you can't see the water itself, the branding more than makes up for it. Brighton-based advertising agency Designate is behind the simple and clean design, which uses a blue and white colour palette for the main product and a water drop icon, aiming to make the packs 'instantly recognisable as a water product'. "A simple, unfussy design emphasised the purity and cleanliness of the product and the freshness of the taste," explains Daniel Fagg, joint creative director at Designate. "The logo design was created in Swiss Black giving a confident bold look for this new upstart brand." packaging design Packaging Design: A school project turns a typeface into a beer Students are renowned for like a beer or two. So we weren't surprised to learn that this cool new packaging design was a school project, designed by Sasha Kischenko at the British Higher School of Art and Design. Tasked with creating a package design using type only, Kischenko opted to develop a concept for beer from Switzerland's historical Helvetic republic - so the typeface was an obvious choice. The sophisticated design centres around a large digit informing you of the alcohol percentage, with a small Swiss Cross logo in the top right. Can colours, silver and black, correspond to lager or stout respectively. A simple but beautiful concept, we could see this product in the hands of many a student if it were ever to become a reality! packaging design Packaging Design: A cute and cuddly friend for these kid's shoes This gorgeous packaging design comes courtesy of design firm Gürtlerbachmann GmbH. Created to promote the kid's shoe section of department store Görtz, the team developed five different paper bird sculptures, each with a shoelace through its beak representing a small, colourful worm. Each design represents a German native type of bird, including the tit and blackbird, which children can play with and customers encouraged to collect. The aim of the eye-catching design was to increase customer frequency to the sales area for children's shoes, as well as promote the Görtz store card. These shoelace birds are just brilliant - injecting colour, fun and creativitiy into a customer's shopping experience. We can easily see how adults and kids alike would immediately fall in love with the adorable designs. 13. Meat gift wrap packaging design Packaging Design: A gift that looks good enough to eat? Food lovers and delicious design duo Gift Couture first brought us their brilliant burger wrapping paper and now they're back. This time, they've gone upmarket and are offering some supreme steak gift wrap. Sarah Fay and Justin Colt started their gift wrapping business from their humble apartment in New York. The cheeseburger offering proved so popular - and has since sold out - that the pair have decided to further their foodie passion with a new Kickstarter project. Working with D&K Printing, the steak set includes two 25x21in sheets of steak paper, one 25x21in sheet of cutting board paper, one sheet of white butcher paper, twine, one meat tray, and two gift labels. 14. Festina Watches Packaging design: Festina water-filled packaging Packaging design: It's a brave company that sanctions the sale of its products in a bag of water Many products make grand claims but few can demonstrate those abilities before you've even removed them from their packaging. Swimming against this current, if you'll pardon the pun, is Festina Watches, which has sanctioned the placement of its waterproof watches in a bag of water at point of sale. The transparent packaging is filled with distilled water and the Festina Profundo watch is suspended inside. Dreamt up by Scholz & Friends, it's an ingenious solution that tells you everything you need to know about the watch without extraneous words. The packaging design and art direction was handled by Ralf Schroder (amongst others) at Scholz & Friends. 15. Chandon Packaging design: chandon branding Packaging design: Butterfly Canon has created some brilliant limited edition branding After the huge success of its American Summer limited edition bottles, sparkling wine brand Chandon approached London-based agency Butterfly Canon to create a new series of limited edition branding. The sleek design retains the elegance and playfulness of the original concept whilst replacing the 'Americana' approach with a more globally recognised nautical theme. This way, European and other non-American customers will further relate to the brand. "Last year's design was so popular, we ran out of stock in a matter of weeks and the feedback from consumers was overwhelming," explains Chandon's brand director Morgan Robbat. "ButterflyCannon have again done a great job and we’re confident that this year’s design will have an even wider success." The bottles will be available in both 750ml and 187ml formats throughout summer. Packaging design: chandon branding 16. Thelma's Packaging design: Packaging design: Saturday Mfg's packaging design delivers Thelma's cookies fresh from the oven Thelma's is a cookie delivery business run by mother and son, Lana and Dereck Lewis. Each day, they lovingly bake chocolate chip cookies and snickerdoodles, and deliver them by the dozen, warm in this brilliant oven-inspired packaging design. "Great-Grandma Thelma grew up in Monroe, Iowa, and was famous for her snickerdoodle cookies," the agency explains. "In honor of her 108th birthday this year, our client launched Thelma's - delivering warm cookies to businesses and selling ice cream cookie sandwiches at events. Saturday Mfg helped create the branding from scratch. Packaging design: 17. Nike Air Packaging design: nike air packaging Packaging design: It's certainly inventive but does it beat the classic shoe box design? Nike Air is arguably one of the most popular sneaker designs ever released. Not content with a regular old shoebox, Berlin based agency Scholz & Friends came up with a brand new, reimagined packaging design for their favourite trainers. Very much taking the 'Air' aspect into account, the team placed the sneakers in an air-tight plastic bag to give the illusion of floating trainers. Highlighting the Air cushioning of the brand, this design also reduces the risk of damage when shipping. Packaging design: nike air packaging 18. Nail packaging Packaging design: Packaging design: Clever pack helps prevent any painful incidents We love this project by art student Melissa Archer - anything that can make a boring set of nails look sexy gets the thumbs up from us. The simple but clever packaging hangs from the user's belt loop, providing easy access without reaching into a box, bag or pocket and being stabbed. The materials and typography used for the design adds a touch of sophistication and desirability to what would usually be thought of as a pretty mundane object. 19. McDonald's Fries packaging design Packaging design: Ben Frost puts a graphic design twist on the iconic fries packaging How about a side of art with your burger? McDonald's packaging is as recognisable as packaging comes but artist Ben Frost decided to mix things up by drawing some famous faces as well as some pop-culture icons onto the red and yellow box. 20. Phantom Cigar packaging design Packaging design: Old naval symbols really bring out this packaging design Here, designer Alex Pabian uses old naval symbols and a minimal design to reinvent the packaging for an exclusive brand of cigars. Alex is a Polish/South African graphic designer and art director, currently based in Miami, Florida. Recently, she undertook a project that involved the redesign of the case, labels and tubes. We love the vintage look and feel of this packaging design! packaging design Packaging design: This is a truly bee-autiful piece of packaging design This offering from Japanese studio Akaoni Design is a bee-utiful example of 'less is more' when it comes to packaging. Consisting of a small jar, simple stickers, classic brown paper and an array of sweet coloured stamps to finish it all off. Art direction and design was taken care of by Motoki Koitabashi and it's clear he knows what's he doing when it comes to making a striking impact in the aisle. 22. Half Acre beer packaging design Packaging design: Another brilliant craft beer packaging design You won't be able to take your eyes off of these label designs created by artist Phineas Jones for speciality Chicago-based brewers Half Acre Beer. After each beer is lovingly crafted, the label is then designed to reflect the inspiration behind the brew. Ranging from cats and robots to donkeys and daisies, the labels are just as delicious as we expect the beer to be. packaging design Packaging design: Pick a pooch to take home with this good cause packaging We love it when a good cause and good design collide! The story behind Kombucha Dog is the archetypal shaggy dog story, involving yoga, pet portraiture and Lindsay Lohan's lawyers; you can read it in full here. If one of the handsome mutts on the front takes your fancy, you can head to the website for information on giving them a good home. Be warned - you might fall in love with all of them! Packaging design: Packaging design: This packaging captures the colourful spirit of Mexican wrestlers While Corona may be the most recognizable beer exported from Mexico, Cervecería Sagrada is a Mexican craft beer that captures the country's colorful history and spirit in its label. Designer José Guízar was inspired by Lucha Libre wrestlers, who wear colorful masks and have equally colorful personalities. During the 1950s Lucha Libre were considered folk heroes and starred not only in the wrestling ring, but also in comic books and movies in Mexico. Guízar’s labels recreate the masks of some of the most famous and recognisable of them. 25. Gruia Packaging design: cheese typography Packaging design: These designs are very cheesy on the eye... Foodies will love this one, as Romanian cheese company Gruia have used the cheeses themselves as inspiration for the typography on their new batch of packaging. Created by Romanian agency Gavrila&Asociatii for the leading Romanian frozen and chilled food distributor Macromex, the new dairy brand is set to be a hit with lovers of good branding and packaging. The client requested that the branding use wood textures as a way to inspire 'naturalness' and convey approachability. Packaging design: Packaging design: The branding was given a sophisticated look through careful use of typography and a muted colour scheme Graphic designer Sam Lewis Windridge launched luxury small leather and canvas goods brand Forbes & Lewis with Katie Forbes, paying homage to world heritage and traditional fashion styles, mixing the founders' love of traditional leather craftsmanship and "all things old and worn" with contemporary ideas. And from the products themselves through to the branding and identity of the label, all design is kept in-house, affording Windridge and Forbes complete creative control. As well as designing two logos, the website and point-of-sale collateral, the pair paid particular attention to the brand's packaging: as with the products themselves, Forbes & Lewis gift boxes have a classic, timeless feel and come complete with ribbon, swing ticket, and cotton dust bag. 27. Morrisons Packaging design: love in a cup Packaging design: Show your softer side with this Love in a Cup packaging How do you take an essentially low-priced product and transform it into a high-value item? By the power of good packaging design, that's how! And by putting the 'lover' firmly back into 'tea-lover', this inspired packaging design for UK supermarket chain Morrisons does just that. Created by Leeds based agency Elmwood, the tea bags come with five different romantic messages on the tags, so you can send your loved one a lovely little message with every new brew. We adore the quirky, hand-drawn illustration and handwritten typography that sets this packaging above the rest. 28. Stranger & Stranger Spirit No. 13 Beverage bottle branding guru Stranger & Stranger designed this limited edition holiday give-away liquor that features one of the most detailed labels you will ever see. The Spirit No 13 label just screams vintage and consists of over 500 words. To top it all off, the bottle is presented wrapped in a specially printed piece of newspaper that gives it what they call a 'moonshine' feel. 29. Face Cups Packaging design Packaging design: We love these cups - scary but satisfying! Jess Giambroni created these illustrated cups during afternoon meetings for German design studio Deutsch Design Work. Their quirky style has put them in high demand amongst friends and contacts, and Jess is looking to produce these for a coffee chain. This packaging design proves that doodling can lead to some amazing ideas. 30. Smirnoff Caipiroska peelable bottle Packaging design: Packaging design: make it interactive and customers will love you Many alcohol companies incorporate the idea fruit into their packaging design; however few do it as effectively as Smirnoff with this peelable bottle by J Walter Thompson. The packaging tells the consumer exactly what flavour it is and imparts the idea that the packaging was made with natural materials rather than being mass produced. 31. H&M gift package Packaging design: Packaging design: subtle touches add style This concept by Linn Gustafson is similar to many gift packages being created currently but it bucks the trend by using bolder colours and the small touch of the H&M tag to make it more eye catching and realistic. Packaging design: Packaging design: two Japanese traditions combined Designed by Nathalia Ponomareva, this packaging design adds a touch of beauty to making tea as well as combining two Japanese traditions: tea and origami. Although currently only a concept, we could easily see this design being mass produced as it requires very little extra money to make. Packaging design: Packaging design: beautiful, purposeful and provocative Created by French design agency Chez Valois, this packaging was always going to provoke reaction with a name like Point G ('the G spot' in French). But this simple and clear illustration on top of a solid box which unfolds easily makes it both beautiful and purposeful. This packaging may not be innovative but its form does follow its function which is the first rule of good design. 34. Movie-inspired drinks Packaging design: Packaging design: pun-tastic designs for a fictional drinks company Created by Woody Harrington for fictional drinks company Pulp Friction this fantastic series of movie-inspired carbonated drinks - with titles such as 'Dial M for Mango' and ‘Silence of the Limes’ - is sure to win over the most hardened movie critic. But the fun and games don’t end there, with nifty movie trivia to add to the enjoyment. 35. Flower Garden Packaging design: Packaging design: these bags help the environment Many garden centres give you a plastic bag, which makes little sense as gardening is meant to help not harm the environment. It also usually ends with half the plant’s soil having fallen out. This clever packaging by Milena Włodarczyk is made from a single strip of cardboard allows the viewer to check regularly on their new plant and is biodegradable, making the whole purchase carbon-neutral. 36. Milk Packaging design: milk Packaging design: Say what you see... Have you ever seen a milk carton this cool? Not only did design agency Visual Advice create a working model, it also managed to make it the same dimensions as a normal two-litre carton. In a wider context this could also help children learn English if it were to be rolled out across other cartons! 37. Juice Skins Packaging design: Packaging design: bringing the fruit into the heart of the packaging This innovative fruit packaging by Naoto Fukasawa (currently only available in Japan) is the next step in creating that tangible link between fruit and fruit juice. So far it's been developed into three flavours - Kiwi, Strawberry and Banana. 38. Scanwood: When wood is good Packaging design: Packaging design: clever conveying sustainability Being Denmark's leading manufacturer of wooden cutlery, Scanwood is constantly looking for new ways to sell its products. Scanwood’s process of creating products from sustainable natural materials is explored visually, with the grass and roots bringing it all to life and visually synopsizing the whole story the company wishes to put across. 39. WFP Paints Packaging design: Packaging design: speaking loudly to the consumer This design by Reynolds and Reyner for a small Finnish company takes the 'does what it says on the tin' concept to its logical conclusion. This effect is useful for the consumer because ultimately it makes it easier to know what material to use the paint for and with the bright and memorable colours it is sure to sell by the tin. 40. Sports Line Packaging design: colour coding makes things simple Santi Shiue has created a colour coding system to help the consumer understand what to buy depending on their skill level in the activity. Again the use of environmentally friendly materials is another key selling point in its packaging, and the shape makes it stand out with its vibrant hues and form. 41. NYC Spaghetti Packaging design: Packaging design: a towering achievement This award winning design from student Alex Creamer takes the simple idea of line creating form in a whole new direction. The bottom of the container contains a replication of the design stemming from the top, which in turn causes the spaghetti lines to be pushed into the shape seen above. 42. Headphone packaging Packaging design: Packaging design: small changes make a big difference These headphones created by Corrine Pant show how a small modification to packaging design can make a big difference. By using the form of a quaver to alter the packaging the consumer instantly becomes engaged. The choice of black and white aids this, as it makes it bold and therefore more likely to sell. 43. Görtz 17: Shoelace Box Packaging design: Packaging design: reinventing the shopping bag 100% biodegradable and the first recyclable shoe bag, this bag from design agency thjink screams ideas. This Görtz bag changes the idea of the shopping bag by getting rid of the awkward plastic handle, introducing tough and stylish shoelaces and replicating the colours of Görtz 17 converse shoes. Best of all, you get a pair of free laces. Neat! 44. Scratch Packaging Design Packaging design: Scratch is the new revolution in ready meals Scratch foods was set up by Phil Pinnell, with an idea of reinventing the ready meal without the stigma. Pairing up with his mate Alex and the Princes Trust and the Foundation for Social Entrepreneurs, Scratch Meals launched at farmers' markets. This stunning packaging design was crafted by Stephen Brennan. 45. Two Hoots Packaging Design Packaging design: This design aims at a young audience Perth based designer Maegen Brown created this packaging design for wine label Two Hoots. Her brief was 'a new wine collection targeting a young, fun and carefree audience (20-35)'. Each owl character has been designed to match the characteristics of the wine, with their textures and colours lifted from a variety of different trees. 46. Topography of America State Magnets Packaging Design Packaging Design: This design was inspired by a jigsaw This stunning example of packaging design was created through a collaboration between Mette Hornung of Bureau of Betterment and Greg Jones Fifty-Four Forty. The packaging design was inspired by the jigsaw used to assemble each state, with a piece of charcoal coloured chipboard sandwiched between layers of thick cardboard. To highlight each state's unique attributes, a small pamphlet with state facts was created with images and notable geographic landmarks. 47. Fox & Rabbit Packaging Design Packaging Design: We love Ting Sia's bold use of colour Graduate Ting Sia is responsible for this cute and quirky example of packaging design. Marketed for young professional couples and their sophisticated get-togethers, the inspiration behind the brand focuses on the relationship between the mischievous and cunning fox and the innocent and lively rabbit. We love the bold colour choice! 48. Pasta La Vista Packaging Design Packaging Design: Brighten up your cooking chores with these pasta packets Created by Andrew Gorkovenko, this packaging design was created for a batch of homemade pastas represented by various illustrators. We love the illustrated chefs as well as the clever opening, showcasing the pasta as hair. Definitely a fun way to brighten up any cooking day. 49. Poilu paintbrushes Packaging Design Packaging Design: Some paintbrushes have been dyed for the beard! This excellent example of packaging design comes from Poilu and offers the function of assembling two paintbrushes together with only one cardboard piece which is printed on both sides. The natural hairs of some paintbrush have been dyed to give the illusion of the moustache and beard combos. Not only do we love that but check out the awesome font at the top of the handle! 50. Minus The Bear: Steel and Blood Packaging Design Packaging Design: This packaging was machine cut then handscored, folded, and assembled ACDSleeve are known on the indie music circuit as one of the best packaging design agencies out there. From CDs to vinyl, these guys cater to each band with impeccable design feats that'll have you buying the record even if you don't like the band. This first cut cover 7in vinyl sleeve for Minus The Bear was made using thicker card than the cut cover CD Slipcase, with the cut cover sleeve designed around a printed inner sleeve from DMS. It was machine cut then handscored, folded, and assembled. 51. Flash Fiction Matchbooks Packaging Design Packaging Design: Each matchbook represents a certain short story This series of matches packaging design was crafted by graphic designer Woody Harrington. For this project, he was asked to design a publishing piece for a series of flash fiction stories. Woody selected nine stories from Lou Beach's '420 Characters' series, and turned them into tiny matchbooks. Each matchbook's title, copywriting, colour palette, and illustrations refer to specific details in each particular story. 52. TeaPee Packaging Design Packaging Design: Tear away the pattern to reveal your teabag Canadian design student, Sophie Pépin, drew inspiration from the roots of the Native American nomadic lifestyle for this tea packaging design she calls North American Teapee. The Native American patterns that are placed around the packaging are cleverly torn away to reveal the teabags themselves. 53. Parmesan Pencils Packaging Design Packaging Design: Kolle Rebbe won themselves a silver Epica award with this design Take the Parmesan Pencil, sharpen it using the enclosed sharpener, and you have delicious, fresh Parmesan cheese on your meal. Designed by German based agency Kolle Rebbe, the company pride themselves on supporting small manufacturers of delicacies with lovely packaging design ideas. It won the silver Epica award last year too! 54. Portfolio package Packaging Design Packaging Design: Make your portfolio stand out from the crowd Wallpaper Mag* receives hundreds of portfolios every week; filling up the teams inboxes and often going unread. So, Greg Straight and THINK Packaging came up with this incredible packaging design with the aim of catching their receiver's attention. We think it works wonders - who wouldn't want to open this?! 55. Mighty Nuts Packaging Design Packaging Design: Maija focused on user experience and function This incredible pistachio packaging design was created by student Maija Rozenfelde, who is still completing her degree in packaging design at Pratt Institute. We think she's certainly heading in the right direction with this offering! She says of the design: "A crucial part of the thought process was to focus on user experience and second function of the package. The main intention was to create graphics that depict the crunchiness of pistachios, that’s where the hand-made type treatment comes in." 56. Safari Friends Collection Packaging Design Packaging Design: If only our food looked this good! When Fischer Price wanted to released a series of baby food containers, they spared no talent with this gorgeous packaging design. Crafted by American designer Dave Pickett, the simple graphics and materials showcase the products sustainability. We also love the simple colour tones and cute selection of animal types. 57. Nuts.com Packaging Design Packaging Design: Nuts.com's redesign makes their products look better than ever Nuts.com is exactly what it sounds like: an online retailer of every kind of nut, from peanuts, pistachios, pecans and pine nuts, to cashews, almonds and filberts, in salted, unsalted and organic varieties. The company finally secured the nuts.com URL and asked Pentagram’s Michael Bierut to create a new identity and packaging design that would help establish Nuts.com as a distinctive brand. Branding 13 top packaging design resources 13 top packaging design resources Posted November 25, 2015 Branding You'll find tons of advice and inspiration on packaging design from these free resources. The web is a wonderful thing, brimming with resources and tutorials for people interested in packaging design. But, sometimes, too much choice can be confusing, so we've picked out the top resources to help you really get to grips with it. 01. Designspiration Designspiration Find and share awe-inspiring packaging designs with Designspiration All sorts of creative goodness comes together at Designspiration. Created by Shelby White, Designspiration is a hub for collecting and sharing ideas including a whole host of interesting and innovative packaging designs. 02. CreateID This brilliant blog captures the best of package design, news and articles from around the globe. It's not updated that regularly, but everything that's posted here is definitely worth a look. 03. Lovely Package Packaging design resources Lovely Package curates the very best in packaging design from around the globe If, like us, you can't resist a lovely package, then you should definitely check out this cool blog. Lovely Package showcases some leading design work in the packaging world, covering eveything from wine and beer bottles to toothpaste and kitchenware. The site features work from both professionals and students alike, and with over 300 pages of projects to browse through, you're sure to find some inspiration here. 04. Package Design Packaging design resources For all things packaging design related, check out this brilliant blog In operation for almost a decade now, Package Design Magazine is a fantastic resource for all things package design. The site features work from designers all around globe, the latest industry news, upcoming talent in the field, a resources section and much more. What more could you possibly need? 05. Packaging design archive Packaging design resources Packaging design archive features every kind of project you could possibly think of If you're looking for package design inspiration, head over to Packaging design archive. Containing every kind of design you could possibly think of, this extensive catalogue of packaging is a brilliant resource. Projects are organised into categories, with the site featuring a handy side bar that allows a search by the type of design you're after, including identity by typography, shape and much more. 06. Pinterest Packaging design resources With hundreds of images to browse through, you're sure to find some package design inspiration on Pinterest With hundreds of thousands of inspirational imagery in its archives, we couldn't not include Pinterest on this list. Simply type in 'package design' into the keyword search and watch the work appear. A popular subject on the social networking site, you'll find yourself scrolling down on what seems like a never ending page of packaging design projects. 07. The Dieline Packaging design resources Find the latest top packaging designs from around the world at The Dieline If it's information and inspiration on packaging design that you're after then The Dieline is a fantastic place to start. Founded in 2007, the site aims to define and promote the world's best packaging design. The Dieline is incredibly easy to navigate. It also features a packaging directory, which is an inspiring library of different company designs. 08. Brand New Brand New focuses solely on corporate and brand identity work A division of design firm Under Consideration, Brand New focuses solely on corporate and brand identity work, and features a vast library of inspirational packaging designs. But this is not just a showcase site, as well as all the beautiful imagery featured, much of the designs here are reviewed in detail, with experts giving their opinion on if,how and why each concept works. 09. Ambalaj Packaging design resources Check out designer Kristina de Verdier's blog for inspirational examples of packaging design Ambalaj is actually the personal site of packaging designer Kristina de Verdier. But if you want to see some inspirational examples of packaging design, then you should definitely check out her blog section. In it, Verdier has carefully selected new works from all over the world, describing them on her site as, "Material innovation, sustainable information, structural packaging, graphic design as well as beautiful brand stories". 10. Packaging of the World Packaging design resources Choose from hundreds of packaging designs to inspire you on Packaging of the World Packaging of the World is a creative design gallery, showcasing the most interesting and creative work worldwide. This site is really well organised; you can choose to search for projects by category, country, student work, most popular, etc, so it caters for everyone. A brilliant resource in the area of packaging design. 11. Packaging UQAM Packaging UQAM French site Packaging UQAM is an excellent showcase of innovative packaging research Looking for packaging inspiration from slightly further afield? Then be sure to check out Packaging UQAM, a French site that collects together amazing packaging that might have flown under your radar. Here you'll find creative solutions for storing trowels, golf tees, wishbones and plenty more unusual products. It's the place to go if you're looking to shake-up your research and discover original ideas. 12. Brand, Packaging and Opinion Packaging design resources BP&O is a blog run by British freelance designer and an editor of The Dieline, Richard Baird, who specialises in the development of branding and packaging. Baird picks recently developed designs, provides a short background and shares his thoughts and opinions on each. A great site for finding new work from around the globe. 13. Packaging Design Served Packaging design resources Check out the awesome collection of packaging design work on Packaging Design Served Part of the Behance network, Packaging Design Served features top work in categories such as label design and advertising. Here, you'll find multiple pages of packaging design projects, created by artists of all skill levels, in everything from shoe and pharmaceutical design to alcohol and electrical product designs. Like this? Try these... Free graphic design software available to you right now! Download the best free fonts The designer's guide to working from home Lovely Package : Curating the very best packaging design A’ Design Awards & Competition – Winners April 17, 2016 | 0 Comments 0059b86374ad243e9409c8fdc182740963c6a6c4-t710 Lovely Package presents the winners of the 2016 A’ Design Award & Competition. Each year creative agencies compete for honor, prestige and international recognition. The A’ Design Awards & Competition is a freestyle design competition open to both concept stage and realized works designed by professional and young designers, design companies and other businesses in the manufacturing industry worldwide. Submissions can be made to Furniture Design, Interiors, Electronic Devices, Architecture, Packaging, Graphic Design, Ready-Made, Jewelry Design, Interfaces, Web Sites, Transportation, Yacht Design and others. Check out some of the packaging design winners below, and see all of the various category winners here. Continue… Benham’s Gin March 8, 2016 | 0 Comments lovely-package-benhams-gin-3 Designed by Stranger & Stranger | Country: United States “Sonoma’s West County is known for the sea glass on it’s beaches and the local artists who re-use found materials in their work. We thought Sonoma Dry best defined this distinctive gin made from local ingredients.” The Great Bonza lovely-package-the-gret-bonanza-1 Designed by United Power | Country: Sweden “Bonza is an Australian expression that describes the feeling that spread through the body before you exclaim “hurray!”. Something is bonza if it is superb and amazing, but at the same time laid back and relaxed. People and places can be bonza. This wine is. Therefore, it was namned The Great Bonza. The wine is produced in Australia by renowned Quarisa Wines, and it is powerful and nuanced, with hints of black currant, black cherry, licorice and coffee. For the design the client wanted something playful and colorful. We got catchwords like: cheerful and retro. The latter, as producer John got a retro feel of the name. The client also wanted to relate to the Australian origin. So we thought: since the wine is powerful in flavour, and The Great Bonza is a quirky name for a wine – why not use a quirky Australian circus? The design is playful with a nod to the classic image of the boxing kangaroo. We chose happy and bright colors that are perhaps a little unexpected in the context. We wanted the box to stand out on the shelf, but also add to the atmosphere at the dinner table – a truly colorful exterior for a truly colorful wine.” lovely-package-wooden-tooth-1 Designed by One Trick Pony | Country: United States “To celebrate it’s first anniversary, Taft’s Ale House in the Over-the-Rhine neighborhood of Cincinnati releases Old Wooden Tooth – a limited-edition Russian Imperial Stout that has been aging in bourbon barrels since the ale house opened last year. Taft’s design shop, 1 Trick Pony, teamed up with the folks at Steinhauser, a family owned custom label printer just across the river in Kentucky that specializes in beer and spirits labels. Each 500mL bottle comes packaged in a custom branded wooden box and features a neck flag and label that are custom printed with 9 colors including a metallic copper ink on a cherry veneer label.” A’ Design Awards & Competition – Last Call for Entries February 21, 2016 | 1 Comment cloud-art-square The A’ Design Awards & Competition is a freestyle design competition open to both concept stage and realized works designed by professional and young designers, design companies and other businesses in the manufacturing industry worldwide. Submissions can be made to Furniture Design, Interiors, Electronic Devices, Architecture, Packaging, Graphic Design, Ready-Made, Jewelry Design, Interfaces, Web Sites, Transportation, Yacht Design and others. View a list of all design award categories and requirements. Winners in the A’ Design Awards & Competition benefit beyond just the award by gaining exposure through the exhibition, yearbook, PR and publicity, world design rankings inclusion, feedback from the jury, winner’s manual. newsletter announcements and of course the gala evening. See the full list of benefits. Entries will be judged by an international jury panel of scholars, professionals and media members. The deadline for submission is March 7, 2016, and results will be announced to the public on April 15, 2016 when the award winners’ exhibition starts. The winning work will also be showcased here on Lovely Package on April 15, 2016. For further information please visit: whatisadesigncompetition.com Register and Submit your work to A’ Design Award and Competition. Check out some of last years winners after the jump. Fil February 11, 2016 | 1 Comment lovely-package-fil-3 Designed by Senyor Estudi | Country: Spain “A fine line separates the worlds of wine and beer. Fil is a seam stitched between these two worlds. A sparkling wine made with a type of yeast typically used for brewing beer. The natural formation of bubbles produced by bottle fermentation manifests itself in a multitude of threads of tiny bubbles that give their name to ‘vi d’agulla,’ literally ‘needle wine’ – subtle and persistent on the tongue and the palate. The name ‘Fil’ means ‘thread’ in Catalan.” Continue… Elisir di Trabia Olive Oil lovely-package-elisir-di-trabia-1 Designed by GBX Studio | Country: Italy “Elisir di Trabia is an extra-virgin olive oil produced in Trabia, a small town in Sicily. The name is inspired by the well-known opera “L’elisir d’amore” (The elixir of Love) by Gaetano Donizetti. This olive oil is not a love potion, but you will fall in love with it’s fragrance and superfine taste. The label is simple with heavy lettering resembling Italian Futurism. The geometric pattern with triangles and circles is represents the olives on the tree, between the leaves. The packaging was artisanally made with care and love: from the choice of the small 25cl glass bottles to the paper for the label (Crush Kiwi 120gr/m2, a unique earth friendly paper made using process residues from organic products including olives). Elisir di Trabia isn’t sold anywhere, it was made as a unique gift for friends and relatives, to satiate their appetite with a touch of love.” Continue… A’ Design Awards & Competition – Call for Entries February 8, 2016 | 0 Comments square-logo-with-text Enter Your Design Here. The A’ Design Awards & Competition is a freestyle design competition open to both concept stage and realized works designed by professional and young designers, design companies and other businesses in the manufacturing industry worldwide. Submissions can be made to Furniture Design, Interiors, Electronic Devices, Architecture, Packaging, Graphic Design, Ready-Made, Jewelry Design, Interfaces, Web Sites, Transportation, Yacht Design and others. View a list of all design award categories and requirements. Winners in the A’ Design Awards & Competition benefit beyond just the award by gaining exposure through the exhibition, yearbook, PR and publicity, world design rankings inclusion, feedback from the jury, winner’s manual, newsletter announcements and of course the gala evening. See the full list of benefits. Entries will be judged by an international jury panel of scholars, professionals and media members. The deadline for submission is February 28, 2016, and results will be announced to the public on April 15, 2016 when the award winners’ exhibition starts. The winning work will also be showcased here on Lovely Package on April 15, 2016. For further information please visit: whatisadesigncompetition.com Register and Submit your work to A’ Design Award and Competition. Check out some of last years winners after the jump, and see more here. Continue… Sommer House February 1, 2016 | 0 Comments lovely-package-sommer-house-1 Designed by Project M+ | Country: United States “Born of love for her self-proclaimed granola connoisseur husband, Jennifer Sommer’s granola comes from the heart. This salty, sweet, nutty, crunchy treat is genuinely irresistible. Originally dubbed Obsessed granola, Sommer House gained an early following of foodie aficionados. Obsessed as people were, the name just didn’t ring true. M Plus developed the name and packaging design for Sommer House, synonymous with her own name and her delicious recipe she created in her home kitchen. More than just an epicurean delight, Sommer House embodies a beloved place, the joys summer time, and delights from the inside out.” Continue… Seaworthy Vodka February 1, 2016 | 0 Comments lovely-package-seaworthy-7 Designed by Squad Ink | Country: Australia “We constantly find ourselves dreaming up product ideas that bridge the gap between design and product development. Seaworthy Vodka is one of those ideas that we’re proud has made it off the pages in our scrapbook and into production! Inspired by the Australian seaside and the glorious Bloody Mary cocktail –Seaworthy’s unique taste profile is navigated by the native Australian botanicals of Saltbush (recalling sea-like flavours), Dorrigo Pepperleaf, Lemon Myrtle and Coriander seed. Seaworthy explores the relationship between land and sea: Two powerful forces coming together to represent the creation of something intriguing and exciting through the complex profile of earthy spice and salty, sweet sea flavour notes. We captured the energy and drama of land and sea colliding through a striking illustration applied to a full circumference bottle label that draws in consumers from all angles.” Visit Lovely Stationery Categories Alcohol Athletics Automotive Beverage Books Confectionery Electronics Entertainment Fashion Food Health & Beauty Home Industrial Miscellaneous Office Recreation Sports Student Work Tobacco Toys Uncategorized Vintage Lovely Package Curating the very best packaging design Packaging of the World - Creative Package Design Gallery SHOWCASE AND DISCOVER CREATIVE PACKAGING Search Here.. SEARCH Packreate Packaging Packaging You Shouldn't Miss In May 2016 Packaging Of The World Presents The Top 10 Posts For The Month Of May 2016. They Are Selected According To Their Post Views, Social Shar... 69 Spicy Craft Beer Design Agency: Think Bold Studio Graphic Designer: Hugo Marques Project Type: Produced, Commercial Work Client: Ideias Salgadas Locati... Mon Choco Creative Agency: Futura Photos: Ivan Del Mal Project Type: Commercial Work Packaging Content: Chocolate Location: Mexico Mon Choco I... Good Moment Tea Artist: Yi,Chung Chang(Serlick) , Zoey Chou, Hangi Haung, Sirius Hsieh, Elly Shin Speicial Thanks: Shin Wang Project Type: Commercial Wor... Vegetoria Carrot Creative Agency: Just Be Nice Studio Art Director: Stas Khrustalev Project Type: Commercial Work Location: Russia Limited Liability C... Caixeiro Olive Oil Art Photography / Art Direction / Photography: Álvaro Martino Company: Soresa.Pt Packaging Content: Olive Oil Location: Portugal The... Clearly Pure - Egg Packaging (Student Project) Designer: Emily Lau Project Type: Student Project Packaging Content: Eggs, Poster Book Location: Hong Kong Egg Package & Promotio... Zee - Honey Goods Creative Agency: Gen Design Studio Project Type: Commercial Work Packaging Content: Honey Products Location: Portugal Built From Young... Good Moment Tea Artist: Yi,Chung Chang(Serlick), Zoey Chou, Hangi Haung, Sirius Hsieh, Elly... Asia , Beverages , Taiwan Clearly Pure - Egg Packaging (Student Project) Designer: Emily Lau Project Type: Student Project Packaging Content: Eggs,... Asia , Food , Hong Kong , Student Tillamook Country Smoker Creative Agency: Nemo Design Design Director: Jessica Vollendorf Designer:... Americas , Food , USA Hampton House Private Line Creative Agency: Antonia Luise Orol-Berlinger Project Type: Produced, Commercial... Americas , Bath And Beauty , USA Vegetoria Carrot Creative Agency: Just Be Nice studio Art director: Stas Khrustalev Project... Europe , Food , Russia Zee - Honey Goods Creative Agency: gen design studio Project Type: Commercial Work Packaging Content:... Europe , Honey , Portugal mochikomugi Creative Agency: Sekilala Design: Atsushi Honda Creative Direction: Akiyoshi... Asia , Food , Japan Bulto (Student Project) Designer: Cecilia Alejandra Photographer: Rocío Delgado Project Type: Student... Americas , Food , Mexico , Student Paolo Parisi - Special Edition Creative Agency: Giulio Patrizi Design Agency Designer: Giulio Patrizi Additional... Europe , Food , Italy Sacara Wax Strips Design Agency: thinkdesign Designer: Gads Adar Project Type: Produced, Commercial... Asia , Bath And Beauty , Israel Klene Liquorice Creative Agency: SOGOOD Project Type: Commercial work Creative director: Rob... Europe , Snacks , The Netherlands Binasport Creative Agency: STUDIOIN Project Type: Produced, Commercial Work Packaging... Europe , Health Care , Russia , Sports / Toys Wayward Wild Ales Creative Agency: Oli Woods Print Tech: Andrew Bousejean Photographer: Nicholas... Alcohol , Australia , Oceania , Self Promo Packaging You Shouldn't Miss In May 2016 Packaging of the World presents the top 10 posts for the month of May 2016.... Top 10 Basis (Student Project) Designer: Daniel Lindqvist Project Type: Student Project Packaging Content:... Americas , Home Living , Student , USA Genetes Pastries Designer: Tun Ho Project Type: Produced, Commercial Work Packaging Content:... Asia , Macau , Snacks Joseph Magnus Bourbon Design Agency: Studio 32 North Designer: Sallie Reynolds Allen Copywriter:... Alcohol , Americas , USA Shwe Shwe Creative Agency: Fanakalo Project Type: Commercial Work Packaging Content:... Africa , Snacks , South Africa Phoenix Organic Drinks Design Agency: Curious Design Creative Director Nigel Kuzimski Designer:... Beverages , New Zealand , Oceania Rossopuro / Cantinarte Design Agency: Concept Store Designer: Marco D'Aroma Project Type: Produced,... Alcohol , Europe , Italy , Wine The Little Dipper (Student Project) Designer: Evi Jane Kay Molloy Project Type: Student Project School: Université... Alcohol , Americas , Canada , Student The Scorpo (Student Project) Packaging Designer: Alexander Gaspar Additional credits: Cas D'Haenens, Cédric... Belgium , Europe , Home Living , Student OMG Cosmetics Design Agency: Gadi Adar Thinkdesign Art Director: Shank Wise Project Type:... Asia , Bath And Beauty , Israel Aalborg Aquavit Design Agency: Kontrapunkt Project Type: Produced, Commercial Work Client:... Alcohol , Denmark , Europe NEXT PAGE >>> Did you know: UK used around 2.5 million tonnes of plastic in 2011. - Wrap UK ↑ Back to top Navigate Advertise About Showcase Packaging Packaging Directory Marketplace Contact Us FAQ Follow Us Facebook Twitter Pinterest RSS Google+ Google+ Africa Alcohol Americas Asia Bath And Beauty Best Rated Beverages Books CD Media Concepts Electronics Europe Fashion Food Health Care Home Living Honey Jewelry Oceania Office Supplies Others Pets Sauces & Oil Snacks Sports / Toys Student Sustainable Tobacco Top 10 Vintage Design Wine potw bottom logo Hand-Picked Design. Inspiring millions since 2008 Packaging of the World is one of the most prominent package design website showcasing the most interesting and creative work worldwide. Read More Product Branding Strategy Across Multiple Platforms What is product branding? Simply put, it is how a product interacts with its consumer audience through design, logo, and messaging. It is difficult to settle on one product branding definition because branding triggers an emotional connection in consumers. If done well, product branding can be maintained and produce a solid, well-connected connection throughout the life of the product. The challenge, however, lies in new media, licensing and social media, where the “message” might be communicated via the audience and not the expert branding professionals. Branding a product was much easier when there were no websites, smart phones, interactive games or social media. Today, creative teams are required to seamlessly brand products across multiple media, using the same voice, design and messaging, often with different creative teams and designers creating separate brand extensions. Product Branding Strategies Across Multiple Platforms looks at three top companies – Sesame Workshop, Activision and Coca-Cola – and how their creative teams worked together in branding a product so that its messages were clear and its design interconnected via numerous platforms. Claim your FREE Download on Product Branding Today! Although the product branding definition hasn’t changed, the process of connecting consumers with products has. Product branding has challenged creative teams over the past decade as they work to deal with website content, package design, television shows, commercials, events, sponsorships and more. How do top companies like Coca-Cola, Activision and Sesame Workshop allow hundreds of licensees to produce products and still maintain the same concise product branding? Product Branding Strategies Across Multiple Platforms give insight into this issues, offering tips on how strong, accessible brands are maintained in the marketplace and consistent messaging even is realized even with hundreds of licensees and multiple brand extensions that can dilute messaging and continuity. The HOW Brand is synonymous with design, inspiration, creativity and lifelong learning. The printed publication offers how-to columns on ways to build a freelance career, expand marketing efforts and generate more leads and inquiries. The community is made up of top designers, agency executives and in-house creative teams. Sign up for enewsletters to expand your experience in the design world. Learn how to brand a product with this FREE download! BRANDING A PRODUCT: SESAME WORKSHOP’S SESAME STREET Sesame Workshop, the parent company of Sesame Street, is a 40+ year-old company with over 700 consumer product licensees worldwide, a television show, website and more. How does has this company manage their product brand with as many as 18,000 consumer products going through the approval process each year? We’ll tell you how. You're just a click away from learning product branding strategy! PRODUCT BRANDING STRATEGY: ACTIVISION’S GUITAR HERO As Guitar Hero launched new titles, branding products followed – Guitar Hero World Tour, Guitar Hero Smash Hits, and Guitar Hero Metallica. Eachtime an ad campaign launched, new micro sites were created as well, until the brand became so fragmented, a redesign was needed. Integrating social media into the new Guitar Hero portal catapulted the brand’s traffic and increased online sales by over 300 percent. Learn how to brand your product like Coke with this FREE download! HOW TO BRAND A PRODUCT: COCA-COLA’S HAPPINESS FACTORY 3 When one asks the question, “What is product branding,” many would look to the best marketing and branding company in the world – Coca-Cola. The company built began with one soda. Today it is one of the world’s most valuable brands and they’ve done it by integrating different components into the marketing mix, including animation. When the company’s Happiness Factory moved into phase 3, designers spent hours with the characters, getting to know them and how they worked within the Factory where Coca-Cola is created. LOOKING FOR PRODUCT BRANDING INSPIRATION? SUBSCRIBE Limited-Time Offer: Give one year of Entrepreneur for $5 4 min readMARKETING BOOTCAMP The Basics of Branding Learn what this critical business term means and what you can do to establish one for your company. JOHN WILLIAMS Entrepreneurs Who Speak for Themselves Don't Need to Hire PR MARKETING BOOTCAMP Entrepreneurs Who Speak for Themselves Don't Need to Hire PR JANET MURRAY My Old-School Chiropractor Is Better at Marketing Than Most Entrepreneurs MARKETING BOOTCAMP My Old-School Chiropractor Is Better at Marketing Than Most Entrepreneurs WILLIAM HARRIS 3 Ways Messaging Will Transform Marketing MARKETING BOOTCAMP 3 Ways Messaging Will Transform Marketing PETER FRIEDMAN Get a FREE Strategy Session plus an exclusive eBook, “8 Habits of Highly Successful Entrepreneurs” LEARN MORE 2.4k Shares Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand. Brand Strategy & Equity Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe. Defining Your Brand Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below: What is your company's mission? What are the benefits and features of your products or services? What do your customers and prospects already think of your company? What qualities do you want them to associate with your company? Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think. Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center . Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips: Get a great logo. Place it everywhere. Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes. Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything. Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist. Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand. Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent. Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise. Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail. Get Your Valuation Get Your Valuation Do you know what your business is worth? Discover and monitor your business value in real-time! » CUSTOMIZE Pick a style and customize it as much as you like. Change the colors, add graphics, and brand it with your logo. A SNEAK PEEK - IN 3D Once you’re satisfied with the design, see your packaging immediately in fancy on-screen 3D before it gets brought to life. ORDER IN MINUTES Minutes! Get a quote instantly and submit your order online. Revise and restock at anytime. Mailer Box Packlane Mailer BoxSTART CUSTOMIZING A versatile box that will hold your goods with style. Perfect for a retail-ready gift box, a subscription box, or e-commerce packaging. Just fold, fill, lock, and mail. Classic Carton Packlane Classic CartonSTART CUSTOMIZING A simple but elegant paperboard box that looks spectacular on shelves. All you need to do is fold it into shape and voila! The ideal cosy home for your precious goods. Shipping Box Packlane Shipping BoxSTART CUSTOMIZING Protection is the name of the game here and this box is a big player. Strong and secure, your products will be safe in transit and look oh so good at the same time. Find out what makes our boxes special Every Inch Designed To Perfection Home » Business » Business Practices » How to Create an Effective Product Label How to Create an Effective Product Label by Mark Trumper23 Comments Product labels describe a product as well as help it to stand out from competitors on the shelf. There are no set rules to follow when creating product labels and you have many choices in the layout, size, shape, colors and more. However, adhering to certain guidelines can certainly lead to a well-designed product label and, ultimately, more sales. This article will outline the main aspects of creating an effective product label and provide tips you can use during the design process. Choose the Right Design Software The first step to creating your product label is deciding which software to use in the design process. There are many good graphic design software choices (Adobe InDesign, PagePlus, CorelDraw, Adobe Illustrator, Xara Designer Pro, Microsoft Publisher, etc.) available today. The best advice we can give here is to choose an application that you are comfortable using. It is important to know, however, that whichever software you choose should have the ability to save or export your artwork as an EPS file or PDF file. You may also want the ability to convert all fonts in the design file to outlines. Some printers will request that you do this because converting fonts to outlines transforms all text in your artwork into vector objects, ensuring that the appearance of the text remains as you see it on your screen when the art file is sent from your software to the printer. And obviously, you won’t have any problems with missing or altered fonts if there are no fonts used in a document. For these reasons, Adobe Illustrator is highly recommended for the creation of your product label. Spot versus Process Colors Colors The colors used on your product label are very important as they can directly influence the buyer’s purchasing decisions. Several factors should be considered when choosing the coloring for your product labels. For example, you should take into account the coloring of the container or, if the container is clear, you need to consider the color of the product and so on, as you don’t want your product label to negatively impact these items. Traditionally, red and yellow are colors that “urge” consumers to make a purchase, but this is not always the best choice. Fortunately, you don’t have to make this decision all by yourself. There are several very good online tools that can assist you in your product label color decisions. ColorBlender and Adobe Kuler are two very good tools, but there are others out there as well. And, again, remember that you want the product to stand out on the shelves when it’s seen next to its competitors. So, before you start the design process for your product labels, do a little competitive research and analysis in some local stores. Spot Color Versus Full Color-Printing Directly related to the above, you should consider whether you want your product labels to be printed using spot or full-color (also called process or CMYK) printing. With spot colors, you are typically limited to choosing one, two or three single colors. In this type of printing, you may have just black ink on the printed piece, you may have black and blue ink, or you might choose black, red, and blue ink, and so on. Full-color printing is more complex and uses all four main printing colors (Cyan, Magenta, Yellow and Black) blended together to create the printed piece. Full-color printing is usually need if you want to reproduce a color photograph on your label. Spot color printing has traditionally been the lower cost option, but the prices for many full-color printed label items are now very comparable in price. Most printers offer several options for product labels using both spot and full-color printing choices. Fonts Your font choices are important and deserve careful consideration and planning. Don’t settle for the typical system fonts like Arial, Times New Roman, etc. when designing your product labels. Choose a font that will help the product to stand out, or one that captures the personality of the product. For example, if the product is a hot taco sauce, try a font that is fun or plays up to the spicy aspect of the product. Or, if the product is in the automotive market, try a bold font or one that portrays an aspect of toughness or longevity. One of the most important considerations of font choice, however, is to ensure your text is easily readable – both from a distance of several feet (for the main text on the font) and from up close. You literally only have a few seconds to attract the attention of potential buyers, so your font must be easy to read at just a quick glance. Obviously, there are tens of thousands of font choices. And, there are many online sources like Fonts.com and dafont.com for you to obtain fonts either at a low cost or completely free of charge. While you’re here at CreativePro, just search for free fonts and you’ll find literally hundreds of great fonts for your label projects. So, have some fun. Pick a font that goes well with the product and that is easy to read and you’ll be fine. Product / Company Name It should go without saying, but be sure to feature the product and/or company name prominently on the label design, so that it is easily identifiable and the first thing the consumer notices. It is also important to stay as consistent with the look of the brand as possible so that customers can quickly find the product on the shelf next time they visit a retail center to purchase merchandise. Label Material Before beginning the actual design process, it is a good idea to choose the product label’s material. Whatever your design, it ultimately needs to be in sync with your label material. Common label material choices are white, clear, cream colored, or even gold or silver foil. Choosing a white or foil material can help your design to stand out from the packaging, while choosing a clear label material may be useful to create a custom shape or to make the label better blend in with the product’s container, which can be handy if the packaging is colored. Graphics / Images Professional graphics such as drawings or photographs can go a long way in regards to drawing attention to your product. If you don’t have your own graphics or product photos, there are numerous sources online including iStockphoto and Bigstock where you can find inexpensive, highly professional images. You can choose from vector illustrations or photographs and the pricing is very reasonable, as little as just a few dollars per image. But be sure to check any licensing agreements for restrictions on usage. Remember the old adage that “a picture is worth 1,000 words”? Well, this is especially true on product labels. Bleed or No Bleed Bleed or No Bleed? “Bleed” essentially means that your artwork flows off the edges of the label. No bleed means your label has a white (or other label material color) border around the artwork. Bleed can refer to the overall layout, as well as text or graphics / pictures that extend to the edge of the label. Product labels that extend all the way to the edge of the label without margins are referred to as “bled off.” Label Size Your label size choice will largely depend on the product’s container / packaging. You will also have the option of designing a single label or using multiple labels for the front / back of the product. Front and back labels allow you to separate the branding / design on the front of the label from smaller-sized items like ingredients, instructions, etc. that can be placed on the back. But, purchasing two separate labels for the product may not be the most cost effective choice. Alternatively, you can also design a single “wrap-around” label in such a manner that would still allow you to design a front panel that is appealing and enticing, while leaving the smaller, more text-based items to the side or back, depending on how your packaging is configured. Label Shape The shape of your label can certainly help to draw attention to the product on the shelf. Most online and local label print shops offer many stock label shapes including rectangles, squares, ovals, circles, seals, hearts, and others. And, these same printers typically also offer the ability to order any custom shape you may need. Ordering a custom shape label may incur a one-time die charge. Whether there is a charge and the pricing varies from printer to printer. Another option would be to choose a clear label stock and then create a custom shape using a background color designed in that shape. Label Finish Adding a matte or glossy finish to your label is something that can also impact the appeal of your product label. Laminating your product labels also adds longevity to the life of the label and helps to prevent smearing. A standard matte laminate can help to add a classic, subdued look to your product label, while a hi-gloss laminate adds impact to colors and offers a shiny, almost reflective quality to the label. Barcode The barcode is the portion of the label that tells electronic scanners information about your product. First used in grocery stores, barcodes now make it easier for a product to be sold in stores of all kinds. UPC (Universal Product Code) barcodes are also used to help companies track inventory or add security to their products. UPC barcodes can best be described as a sort of optical Morse code. Typically a series of black bars and white spaces of different widths, UPC barcodes are read with an optical scanner that interprets the code into numbers and letters that are passed along to a computer. Product UPCs must be obtained through a company called the Uniform Code Council (UCC). Manufacturers apply to the UCC for permission to enter the UPC system, which requires a small annual fee. In return for membership, the UCC issues each manufacturer a unique six-digit “manufacturer identification number” and outlines guidelines on how to use the number. Once a manufacturer has this information, they can then pass it along to any printer capable of producing barcode labels and the printer can handle the job from there. Aside from creating a product label that stands out on the shelf, adding the company’s contact information may be the single most important aspect of an effective product label’s design. Clearly listing contact information is an essential step in enhancing a product and encouraging communication with customers. The company’s 800 number, website address, physical address, and social media information (Twitter, Facebook, etc, etc.) should all be included on every product label to ensure they can receive feedback from their customers and to enable those customers in turn to promote the products! So, there you have it. This list covers the basics of creating an effective product label. Use this information when you, or your graphic designer, get started designing your new product labels. 50 Insanely Creative and Stunning Packaging Designs Think about your most recent purchase. Why did you purchase that specific brand? Was it an impulse buy or something you genuinely needed? Now that you’re thinking about it, odds are, you bought it because it was interesting. Yes, you may have needed shampoo, but did you need that specific brand? The one with the sleek, expensive looking bottle? No, but you bought it because you thought it would make you feel fancy, even if it’s the same product as what’s in the discount bin. This is the purpose of packaging. Packaging, when done correctly and creatively, is ultimately what sells your product. It draws attention, sends a message, and makes consumers feel a certain way. Knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at these 50 awesome packaging examples and tips to draw inspiration and learn how to make your packaging appeal to the masses. 01. Use Patterns 5Behance/Anagrama Use patterns to step up a simple take on packaging. This tool packaging is simple in structure, yet gets taken up a notch with the interesting striping on the background. The color scheme give it a quality, all-American feel, and the tools speak for themselves. 02. Consider All Available Space 6Behance/Anagrama When creating a package, utilize every inch that you can. This box uses a pretty floral pattern on the interior. Instead of leaving the inside untouched, the pattern makes the box feel more upscale, which, in turn, makes the product inside seem more upscale. 03. Don’t Be Afraid of Simplicity 7Behance/Anagrama Sometimes simplicity is key, and that holds true in this packaging. The earth toned, recycled material gives off an earthy feel, which is solidified with the feather illustration. The bright pops of color on the labels lend to the design nicely, bringing a bit more of a modern twist to the package. 04. Think About the Experience 10Behance/Anagrama Consider the actions a person will go through while interacting with your product. In this case, the product is luxury slippers. Since they’re a luxury item, they come inside a nice dust ruffle, which is then placed inside the box. The purchaser would open the box, see another package nestled inside, and then discover the slippers. The simple act of layering the package adds the luxury aspect, and makes it easier for purchasers to rationalize spending the few extra dollars for the experience. 05. Complement the Product 11Behance/Marie Zieger/moodley brand identity Make sure your design complements the product that’s inside. This packaging looks simple and natural, just like what’s inside. You can see all the parts and pieces that you’re getting before you purchase it, so it gives off the impression of transparency and being proud of what you’re selling. 06. Be Playful 13Behance/Tried&True Design If you have the opportunity to be playful with your packaging, take it. This packaging is incredibly playful, yet still simple. The illustration interacts with the product but still lets it shine through. The colors relate to the berries, and the act of the character eating the berries indicates their quality. 07. Be Bold 19Behance/Futura — Using multiple colors and shapes in an interesting pattern is a great way to stand out. This tequila packaging utilizes these things, and has a very unique look. It looks fun and playful, and promises a good time if you choose it. 08. Break the Mold 20Behance/Maude Paquette-Boulva If you have a product that a lot of other people produce as well, try to be innovative in how you display it. This honey package took a step in the opposite direction of the typical glass or plastic jar, and is a container made of beeswax. What’s even better, once you’ve used up all the product, you can flip the container over and reveal a wick on the bottom. You then burn down the package, making it completely waste free. 09. Consider the Process 23Behance/Priscila Grassi/Jorge Galán If you’re product is something you believe to be gift worthy, display it that way. This limoncello was created to be a gift, and appropriately packaged. The white paper protects the glass bottle inside the tall cylinder. When you open the cylinder, you’re able to tear the paper away from the bottle, which is reminiscent of opening regular wrapped gifts. 10. Use Stylization 24Behance/Robinsson Cravents Don’t feel obligated to make your illustrations or graphics completely realistic. If you can stylize your imagery and use it as a textural element, go for it. This package uses a simple illustration of a head and hair. The hair moves throughout the box, creating a pattern in the background. At first glance, you don’t know what the pattern is making, but as you explore the package, you realize it’s been hair all along. 11. Don’t Limit Yourself 25Behance/The6th studio If your product is best coming in a certain type of package, don’t limit yourself to the basic idea. This soap is best coming in a box, but instead of just a regular box you open at one end, it folds open. The folding action makes it just that much more special and interesting, and makes it something worth saving and using for decorative storage. 12. Be Modern 27Behance/Saana Hellsten Modern, sleek, and simple designs stand out. Use clean lines, simple colors, and sans serif fonts to achieve a modern look. This packaging took a very modern approach, and made it even more modern by making it gender neutral. It doesn’t lean one way or the other, and draws instant attention from viewers who are curious about who the product is for. 13. Use Texture 28Behance/Yiannis Ghikas Instead of only using texture visually, use it physically. People will be physically interacting with your package, so appeal to their sense of touch, not just their sense of sight. This packaging for insect repellent uses texture at the bottom of their bottles. Not only does it help you keep a firm grip, but it adds an interesting sensation to your hands, and visually relates to the dotted imagery on the top area of the bottle. 14. Be Bright 29Behance/Mitina Anastasia If your product is brightly colored, draw inspiration from it. Use accents of the bright colors in your packaging, like this candy packaging. Each candy is a different color, and each bag uses the color of the candy on its sides and in the graphics. The line as a whole feels connected, but they’re just different enough that you can get the gist when a product is different than the next (without having to look at the candy). 15. Tell a Story 30Behance/Jonathan Yurek If you can tell a story with your packaging, you’re doing yourself a huge favor. People love stories, and they love uncovering information they may not otherwise. This packaging for socks tells a unique story. When you pull out the socks, a tuft of cotton is stuck to the top, replicating the smoke stacks that often were found on sock mills in previous years. 16. Stick to Your Roots 32The Dieline/Judit Besze Analyze what your product stands for, and show that in your packaging. This beauty line stands for simple, all natural, and pure ingredients. They display that in their packaging. It is simple, clean, and looks natural. The earth toned box adds a nice flare to the natural aspect as well. 17. Be Creative 33The Dieline/Ahhaproject You can make your packaging cool, but if you can make your actual product cool, you’ve got a real winner. Take this milk soap, for example. It’s just soap made with milk, and could easily have been just another rectangular bar. But instead of doing what was expected, the soap was turned into an ice cream treat, related directly to the milk contained inside. 18. Consider the Interior 36The Dieline/Tait Design Co. The outside of your package should be interesting, but what about the inside, where the product is actually encased? If you have multiple parts and pieces to your product, display them separately. This yoyo packaging has small cut outs for each piece of the yoyo, and they all fit neatly inside. The colors of the product relate to the colors on the box, and it pulls it together nicely. 19. Serve Another Purpose 38The Dieline/KOREFE Being eco-friendly is a great way to get people to love your brand. One way to be eco friendly is to give your product’s packaging another purpose. These bottles seem like normal enough cleaning products at first glance, but when you interact with them you realize they’re not made of flimsy plastic. They’re porcelain bottles, and are intended to be used as vases once the product inside is gone. 20. Play with the Senses 39The Dieline/Depot WPF Try to appeal to every sense a human has in your packaging, if you can. The sense of touch is played up again in this sheet packaging. Small pieces were inserted inside the package before it was vacuum sealed, and it created a 3d, raised effect. It’s interesting not only to the eye, but to the hands as well. 21. Let the Product Speak 44The Dieline/Watts Design If you have a quality product, let it speak for itself. Don’t feel the need to surround it with shiny, obnoxious wrappings if it doesn’t need it. These tights are great quality and look great as well. Instead of hiding them away in a box, they’re front and center, allowing you to see how great they really are. 22. Limit Resources Used 47The Dieline/Mapache Packaging costs you money, plain and simple. If you don’t need an excess of packaging, don’t use it. These music cords are packaged very simply, yet still effectively. The paper wrap is designed beautifully, with bright pops of gold on black, and the colors correlate with the colors of the products. 23. Give a Sneak Peak 48The Dieline/Arithmetic Where food products are concerned, being able to see what it is you’re getting is incredibly important. Who knows what’s lurking in bags and boxes when you can’t see inside? These dog treats have a cut out window so you can see exactly what you’ll be feeding Fido. There won’t be any surprises once you get the product home, and you can tell that it’s quality just by looking at it. 24. Be Luxurious 50The Dieline/Aaron-Harper Lee If there’s one item people shell out tons of their hard earned cash on, it’s liquor. With so many brands out there, don’t you want to make sure yours stands out on the shelf? This liquor pulled out all the stops. It’s enclosed in a unique box, comes with shot glasses, and is an incredibly vibrant yellow and pink. It screams ‘good time’, and could be kept to display to commemorate a weekend well spent. 25. Use Restricted Colors 51Creative Bloq/Big Fish Limit your color palette to create a cohesive look. These rice cakes drew their color palette from the flavor, sea salt and balsamic, so it took on a nautical theme. The shades of blue work great together, and the complement of orange adds a nice pop. 26. Utilize the Product 52Creative Bloq/Gürtlerbachmann GmbH If you can use your product as part of the actual package, do it. These shoes have awesome bird boxes, and instead of leaving the shoes just lay inside the box, the laces are strung through holes, giving the illusion of a worm in the bird’s mouth. 27. Be Trendy 53Creative Bloq/Sasha Kischenko Piggy back off of current trends to make your packaging more current. This beer uses the incredibly popular font not only as it’s branding, but as its namesake. It’s simple, clean, and modern, and looks slightly ‘hipster’. 28. Think Outside the Box 54Creative Bloq/Designate Or in some cases, in it. Break the conventions of what your product is ‘supposed’ to come in. Water typically comes in a plastic bottle. But this water comes in a cardboard box. it’s still just water, but it’s different than anything else on the market, and it’s sure to grab your attention. 29. Use Interesting Imagery 55Creative Bloq/Johannes Schulz Use imagery that is a little out there, something that isn’t expected. Luckily, the name of this vodka is a little out there, and the imagery could be pulled from that. The spine appears to be 3d the way it’s printed on the glass, and it gives an awesome effect. 30. Be Literal 56Creative Bloq/Saturday Mfg If your product is manufactured a certain way, try implementing it into your packaging. These cookies, for example, are baked in an oven. So why not package them in an oven? It’s a playful and approachable take on a standard bakery box, and it feels like a real treat. 31. Make it Relatable 57Creative Bloq/Stranger & Stranger Is there a common idea when it comes to your type of product? Try using it in your packaging to get universal understanding. This liquor bottle doesn’t only have an incredibly detailed label, but it has a funny brown paper over wrap. Everyone knows what it means, and everyone can get a bit of a chuckle out of it. 32. Include a Tactile Aspect 58Creative Bloq/J Walter Thompson If your package is interactive, people will love it. This Smirnoff alcohol features a wrapper on the outside that you have to physically peel off. It also resembles the fruit in which the alcohol is flavored, and makes it feel more natural. 33. Be Weird 59Creative Bloq/Naoto Fukasawa Make people uncomfortable if that’s your style. These juice boxes are very, very strange to look at. The resemblance of the actual fruit is uncanny, and seeing it in juice box shape makes you do a double take. It gives the impression that you’re drinking straight out of the fruit, and makes it seem healthier. 34. Use Humor 60Creative Bloq/Poilu Being a little tongue in cheek with your packaging is fun. If you can make someone smile when they see your product, why wouldn’t you? These paint brushes act as facial hair for the illustrated faces on the sleeves. It’s fun to look at, and definitely stands out against other paint brush brands. 35. Don’t Be Afraid to Exaggerate 61boredpanda/Lacy Kuhn Exaggerate your shapes, colors, and illustrations when you can. This cereal brand uses a bear as its character (since it’s honey flavored). Instead of just having a picture of a cute bear, the bear has his mouth wide open, stuffing it full of the delicious cereal inside. 36. Turn it Into Something Else 62boredpanda/Soon Mo Kang Just because your product is one thing doesn’t mean it can’t look like something else, get creative with how your product can look. Instead of being a plain old tea bag, this tea brand turned the bags into ‘tea shirts’, complete with hanger. The hanger keeps the bag upright on the rim of your mug, making it functional and not just for aesthetics. 37. Make it What it is 63boredpanda/Igor Mitin Show what your product is made of in the packaging. This perfume (called Zen) is made with bamboo. Instead of using a bamboo print or illustration, the bottle is turned into bamboo. It becomes a real statement piece, and something someone would like to display. 38. Incorporate Beauty 64boredpanda/Natalia Ponomareva People love beautiful things. Using and buying them make people feel good. Another interesting tea bag, though taken in a different direction, is this bird tea bag. It floats beautifully in your cup, as though it’s flying, and gives off an aura of serenity. 39. Get Ridiculous 65Creative Guerrilla Marketing/Scholz & Friends Be extreme, ludicrous even. These Nike Air shoes aren’t packaged in a box, they’re packaged in – that’s right – a bag of air. It is so literal yet so creative. You have to get your hands on them, and it is incredibly effective. 40. Create Something With the Product 66Creative Guerrilla Marketing/Corrine Pant Use the product to create your imagery, but make sure it relates to what you’re selling. These headphones are used to create music notes. Since the notes aren’t printed on the paper, they’re 3d, and really add something extra to the flat piece of cardstock. 41. Be Risque 67Creative Guerrilla Marketing/Dennis Evers Being a little suggestive with your packaging can attract a different audience than you could have otherwise. This product is just regular bread, but the packaging portrays it as something else. The packaging is actually to promote breast cancer awareness, and it does a great job of attracting attention. 42. Be Morbid 68Creative Guerrilla Marketing/Reynolds and Reyner Shock your consumers. This cigarette packaging is very shocking. It’s rooted in truth because smokers know the risks they take when they choose to light up. While it may not be the best marketing ploy, it certainly draws attention. 43. Push It 69Creative Guerrilla Marketing/Raewyn Brandon Be unorthodox with your packaging. As long as consumers can draw the connection between your product and what it’s packaged in, you haven’t gone too far. This vodka gel is packaged in a tube that resembles caulking. It’s an interesting way to get the product out, and it’s a fun play on industrial gels. 44. Address the Situation 70Creative Guerrilla Marketing/Acholz & Friends Berlin GmbH Try to make a play on why someone would need your product. These earplugs do just that. The cap resembles the volume knob on a stereo, and the motion of taking the cap off ‘turns down’ the volume. The cap really isn’t blocking out the noise, the earplugs are, but it’s a fun twist. 45. Relate it to the Cause 71Creative Guerrilla Marketing/BBDO Dusseldorf GmbH Relate the imagery to your cause. This packaging is for a plant based digestive aid. It takes a stab at meats, and when the pills are popped out, it looks as though they’ve been shot in a shooting range. It goes with the slogan ‘target heavy food’, and gives the impression that it’s powerful. 46. Make it Something it’s Not 72Packaging of the World/remark studio Make your product look like something else – just don’t get too drastic. Canned beer is cheap, but a lot of the time, the packaging isn’t too great. This beer is canned, but appears as though it’s in a special beer glass. The contrast between the lid and the rest of the ‘can’ creates an interesting effect, and makes the beer unique. 47. Use the Product to Your Advantage 73From Up North/Kei Meguro Use the texture, color, or shape of the product to your advantage. This meat packaging uses the actual meat as a design element. The negative space in the animals reveals the actual product underneath, creating a contrast between how it began and how it is now. 48. Be Compact 74Yanko Design/Kurt Rampton/BOLTgroup If you can make something work just as well smaller, try it. The more compact something is, the easier it is to store and transport. These flashdrives are connected together by cardboard. The entire thing is only the size of a credit card, and easily fits into a wallet. If you need to give someone a file, you simply tear off a notch, load it, and hand it off. It’s convenient and reminiscent of those popular pull tab flyers. 49. Go Over the Top 75Packaging of the World/Hani Douaji Push your design as far as you can, you never know what interesting solutions you could come up with. Trident used the shape of their product to create teeth. Rather than just having the simple red lips, they added in funny mustaches and facial hair. It takes a unique idea and pushes it further. 50. Abstract It 76Buzzfeed/Preston Grubbs Take your product and abstract it in your packaging. Rather than having just a regular small box of orange juice, the boxes are abstracted into ‘segments’ of an orange. They’re then wrapped up in a similar material that fresh bags of oranges come in and appear to construct an entire orange. After seeing the limitless possibilities there are for making awesomely creative packaging, there should be no hesitation to push your product’s package to the max. It can be functional, repurposeful, entertaining, or just outright bizarre, but one thing’s for sure — the more creative and inspiring your packaging is, the more likely the product is to sell. Definition of Product Branding Strategy by Amy Handlin, Demand Media Family branding means marketing several varieties of one product under the same name. Family branding means marketing several varieties of one product under the same name. Related Articles Examples of Answers to an Employee Self Evaluation How to Insert an Automatic Date Change in Word How to Calculate Gross Profit Margin Percentage What Are the Benefits of Team Building? How to Unlock an iPad Without a Passcode When Does YouTube Start Paying You? Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; individual branding vs. family brands; and co-branding. In addition, they must consider whether to seek trademark protection for their brand. Manufacturer vs. Private Brands When a brand identity is clearly linked with the manufacturer of the product, it is called a manufacturer brand. Also known as a national brand, marketers usually choose this option when the firm has a strong, positive image. But some products, especially if they are not well-differentiated in the marketplace, benefit by being associated with the store where they are sold. For example, major drugstore chains routinely offer their own private-label brands of staple products like pain relievers and skin cream. Individual vs. Family Brands Individual branding is a strategic approach used by firms with sufficient resources to create a separate identity for each product they offer. It makes the most sense when a company sells items in very different categories, like candy and detergent, or to highly distinct target audiences. Conversely, firms with multiple offerings in the same category, like soup or cereal, often market a variety of products under the same name. This use of a unified platform is called family branding. Related Reading: The Significance of Branding as a Marketing Strategy on Consumer Behavior Co-branding Co-branding is a strategy that links two existing brand names to create an identity for a new product. There are three variations of this approach. Ingredient branding is when one product is integral to the other, like an ice cream brand blended with a well-known liquor. Cooperative branding involves two or more brands sharing a promotion. For example, Hilton Hotels and Hertz might advertise jointly for holiday vacationers. In complementary branding, brands are marketed together to suggest the benefits of using both, like a restaurant offering discounts at a local movie theater. Trademarks Regardless of which branding strategy they select, marketers often seek trademark protection. This gives them exclusive rights to the brand name, symbol and design, enforced by law and involving penalties for unauthorized use. To obtain a trademark, the company must file an application with the U.S. Patent and Trademark Office and follow specific guidelines. But the alternative is to risk a competitor copying some aspect of the brand identity and benefiting unfairly from the original firm's investment.

Questions?     

We provide quality packaging design services.
Pixel Source will definitely help you increase your product sales.



Packaging Design
Supplements Packaging Design

Supplements Packaging

Supplements Packaging Design

Supplements Packaging

Food Package Design

Food Packaging

Packaging Design

Medical Packaging

Supplements Packaging

Food Design Packaging

Food Packaging

Package Design

Supplements Packaging

Design Packaging

Electronics Packaging

Electronics Packaging Design

Electronics Packaging

Cosmetics Packaging Design

Cosmetics Packaging

Pharmaceutical Package Design

Pharmaceutical Packaging

Cosmetic Package Design

Cosmetic Packaging

Food Packaging Design

Food Packaging

Appliance Packaging Design

Appliance Packaging

Household Packaging

Household Packaging

Electronics Packaging

Electronics Packaging

Electronics Packaging Design

Electronics Packaging

Toy Packaging Design

Toy Packaging

Toy Packaging Design

Toy Packaging

Toy Packaging Design

Toy Packaging

Toy Toy Packaging Design

Toy Packaging

Appliance Packaging Design

Appliance Packaging

Household Packaging Design

Outdoor Packaging

Appliance Packaging Design

Appliance Packaging

Household Package Design

Household Packaging

Household Packaging Design

Household Packaging

Product Display Packaging Design

Product Display Packaging

Supplement Packaging Design

Supplement Packaging

Supplement Packaging Design

Elegant Packaging

Package Design







Packaging Design Contact



 

Nationwide Packaging Design.

Creating packaging design where you are.





Packaging design services to benefit everyone.

Pixel Source provides Packaging Design services . We also provide packaging design service everywhere else. Just call us with your project and we'll share your excitement and passion to ensure we create an amazing packaging design for your products. So it doesn't matter where your located we'll work closely together to achieve success for your products.

Request a Quote  

 

Label Packaging Design

Your products will surpass the competitors.

Pixel Source will create amazing packaging design labels that puts your products in the spotlight. On the shelf, hanging on the rack, or in the display case, your product’s label will be absolutely noticed to potential buyers. As the buyer faces the choice of competing products, your product will be the one that lands on their shopping cart. We'll design a label that will overcome the uncertainty and objections, clearly stating your product’s purpose with a clear, confident and appealing appearance.

Request a Quote  

Label Packaging Design

 


Box Package Design

Box Packaging Design

Enhance your product image.

We know how to design your box packaging in a way that communicates with the customer. We focus on capturing their attention so that your products will sell. An important part of the design is making sure the content on the box and the detailed information is easily understood. The structure and functionality of the box packaging design is also key. Consumers only look at a product on the shelf for less than 5 seconds initially and that's all the time we need to capture their attention with brilliant design and convince them to purchase the product.

Request a Quote  

 

Custom Packaging Design

If you can imagine your product packaging, we can create it.

From complicated structures, to original packaging format concepts — we can develop your vision for a unique custom product packaging. You won't feel limited by having to choose from existing packaging formats, we can create unique product packaging designs with special sizing, diecuts, folds and more. Pixel Source will work closely with you from the initial concept through production to make sure your custom packaging design comes out perfect and ready to sell in the market.

Request a Quote  

Company Packaging Design

 

 

 
Bag Packaging Design

Bag Packaging Design

Your products will look attractive.

Your products can come in a multitude of different formats like in a bag. Bags can be a great way to brand your product and is becoming a big trend particularly in the retail and the fashion industry. Shopping bags will sometimes look more attractive and convenient to the customer. Bag's can come in a variety of shapes, colors and designs. However, functionality should come first, and the convenience of a bag may appeal to a wider audience. Pixel Source will design an extradinary bag for your product to ensure your products success.

Request a Quote  

 


Product Displays

Grab their attention — and make that sale.

The Product Display can be one of the keys to successfully selling your products and strengthing your brand. The way your products are presented in the retail environment can crucially impact the decision of your customers to purchase your product, or simply leave the section without making any purchase. Pixel Source will create display cases that will stand out and grab your customers attention while communicating the greatness of your product. We will also assist in the strategic placement of the product displays in their particular environment to collaborate with the surrounding areas to maximize your product displays effectiveness.

Request a Quote  

Product Displays Design
 
Product Branding Design

Product Branding

We'll create that memorable product brand.

Product branding is a crucial element in establishing a product that impacts your customers. Pixel Source focuses on creating a brand for you products that identifies with your customers and can be instilled into their memory. It's important that your brand is instantly recognized to ensure the longevity of your product. We know your product is amazing, and that's why we'll create a radient product packaging design so that your product shine above the large crowds of competitors. We'll develop a unique vision and style for your products so that customers can connect with your products upon first glance.

Request a Quote  

 

We provide Packaging Design
services for all types of product categories.


  • Supplement Packaging Design Miami
  • Food Packaging Design
  • Medical Packaging Design
  • Medical Packaging Design
  • Food Packaging Design Miami
  • Supplement Label Packaging Design Company Miami
  • Electronics Package Design
  • Electronics Package Box Design
  • Cosmetic Packaging Design
  • Supplement Product Label Design
  • Cosmetics Packaging Design Miami
  • Food Packaging Design
  • Packaging Design Appliance
  • Packaging Design Electronic
  • Packaging Design Electronics
  • Packaging Design Electronics
  • Toy Packaging Design Box
  • Toys Packaging Design Box
  • Packaging Design Toys
  • Packaging Design Toys
  • Packaging Design Product
  • Packaging Design Box
  • Household Packaging Design Miami
  • Retail Packaging Design Box Design
  • Consumer Packaging Design Displays
  • Vitamin Product Design Miami
  • Vitamin Product Design Miami

 

 

Client Satisfaction

Your projects are very important to us.
We make sure we keep you as a happy client.

At Pixel Source, we're constantly making sure our clients are happy. We work closely with our clients in the area to provide an effective Packaging Design that satisfies our clients. Throughout the Packaging Design process we listen first and then we design. We try to reach the ultimate goal of creating an effective Packaging Design that appeals to the clients vision. We take pride in helping your business grow by enhancing your products and increasing your sales.


Request Quote



Packaging Designs
 
Pixel Source Services